Newshound is Online!
We are pleased to report another site launch in the form of Newshound. Developed on the Silverstripe framework, the Newshound site is the portal for a dynamic group of young professionals who’re passionate about news and storytelling. Click here to view the site
BournemouthSevens Goes Live!
After months of commitment and hardwork from our team, we are pleased to have launched a double wammy of sites in the form of BournemouthSevens - a portal for the largest International Rugby, Netball & Music Festival, and GoPlayNetball - a programme that aims to increase netball participation in the South and South West regions of England.
Promoting Your Business with Internet Article Marketing
In the early days of the World Wide Web, there was a tremendous focus on flashy graphics and effects. As the web has matured and web users are no longer as captivated as they once were by glitzy design, the focus has switched from how sites look to the content they contain. The modern internet is more tool than playground, with users expecting quick and easy access to information. This has lead to a remarkably efficient method of promoting your business – article marketing.
The Web Platform Wars – Server Side Scripting, the Big 4, and why it Matters to You
While this blog, in general, focuses more on the business side of internet marketing, there is no escaping the need to have at least a fundamental understanding of how dynamic content is generated and presented on the web server tier. Of course, small business owners who maintain their own websites simply must learn a little server side scripting, but bigger businesses that hire or contract out their web development should have at least a passing familiarity with server side technologies in order to properly evaluate and understand the development process. In this post we will look at the top four server side technologies and discuss how they can be used to drive your business.
Taking it to the Streets - Customer Contact though Mobile Marketing
The percentage of adult consumers with mobile phones is nearly ninety five percent in first world economies. Of course, the moniker "mobile phone" is no longer precisely accurate as mobile telephones have increased in sophistication to the point that making and receiving telephone calls is only one small function that they perform. The term "mobile computing device" is a more accurate representation of the devices that so many of us carry with us and depend on for much of our day to day interaction. Modern mobile computing devices allow users to send and receive email and text messages, browse the internet, track their location using global position, take photographs, play games, and basically do anything else that can be done with a fully functional computer.
Target the World - The Importance and Techniques of Website Internationalisation
As we find ourselves in the midst of a worldwide economic recession the likes of which have not been seen for generations, it is more important than ever to reach as many customers as possible in the most cost efficient manner. While English has to date been the de facto language of the internet, the growth of the internet in second and third world countries, as well as the increasing importance of emerging economies, businesses can no longer afford to cater to just English speaking customers. This article discusses a few simple strategies that web site owners can employ to allow their web sites to utilize multiple languages and character sets.
The Vast Untapped Potential of Social Network Marketing
Social networking is the fastest growing segment of online life, and recent studies have indicated that, in contrast to popular belief, not all social network participants are teenagers. In fact, the most rapidly growing demographic on the social network mega site Facebook consists of adults aged from thirty four to fifty. This is that golden demographic that marketers love to reach and, currently, that demographic is massively under targeted by social marketers. This represents an incredible opportunity for companies looking for unique and effective ways to reach new and existing customers.
It’s not Spam – Modern Email Marketing
Email marketing is sometimes considered to be the third rail of online marketing techniques – any company that touches it will suffer. With the glut of offensive and email server choking spam messages that pervaded the internet in earlier years, and still do to some extent, it is easy to understand why marketers are nervous to go down the email path. Yet, the benefits of email advertising are so alluring that many are tempted to do so anyway. Contemporary customer relationship management techniques along with advanced blacklisting and spam filtering software are enabling a new generation of email marketers to target customers precisely, quickly, and, most important, profitably. This post discusses some of the perils and benefits of using email to target customers and provides information on how prospective email marketers can follow a middle ground that will target customers without raising the spectre of the dreaded “S” word.
